Proven & Powerful: A Guide to Media and Messaging
The Media and Messaging toolkit from the Partnership for Student Success and InnovateEDU is designed to help providers of evidence-based, people-powered K-12 student supports share their stories through news media. This guide aims to assist organizations in showcasing the impact of their programs at the local and national levels. This guide includes practical, step-by-step guidance on pitching stories to reporters, building strategic relationships with the media, and handling incoming media inquiries. It also offers a breakdown of tested messages that resonate across a range of stakeholder groups and political affiliations, which may be helpful in telling your story.
Reference to any non-U.S. government organization, event or product does not constitute an endorsement, recommendation or favoring of that organization, event or product and is strictly for the information and convenience of the public.
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